The Netflix REPORT on 23 November 2020 announced a significant chess boom.
- The Queen’s Gambit novel is now on The New York Times bestseller list – 37 years after its release;
- Google search queries for chess have doubled while searches for “how to play chess” have hit a nine-year peak;
- Inquiries for ‘chess sets’ on eBay are up 250% and Goliath Games says its chess sales have increased over 170% ; and
- The number of new players has increased five fold on Chess.com.
The conversation around the show has also led to significantly higher interest in next year’s World Championship, according to the International Chess Federation.